How Golf Clubs Are Using Technology Post COVID-1

Part 1: Communications

In this rapidly changing environment where rules are being adjust almost daily, traditional methods – email, club notice board (defunct atm), letter – is either too slow, out of reach or they just plain don’t read them.

Even the new option of social media has its limits as it still requires your members to actively go and check.

As the general manager, this makes you and your team’s lives harder as your members don’t all know the new rules, what’s happening and how to behaviour (distancing, where to park, etc) and have to spend time painstakingly explaining this to them – from a safe distance of course!

This is where mobile app technology can remove this burden by allowing managers, even from the comfort of their own homes, to quickly and easily communicate directly to their members giving them instant updates, pointing them in right direction and keeping their members abreast of the club’s news and new rules.

Examples of club communications via CourseMate golf club app

Although every club has a slightly different way of operating, one thing remains the same - the need to communicate quickly and effectively, especially in this rapidly changing time, below are just a few examples:

Daily Updates
New Rules
Opening Times
How To Book
Club News
Course Conditions

We have even see "Check Your Emails" for those longer important updates that will not fit into a push notification text box.

What used to take clubs hours to do, now takes them just minutes.

We recognised that the App had great potential as a communications tool as the Club prepared to reopen after the Covid-19 lock-down.

During the first week 89% of members downloaded it, we had over 14,500 page views and 354 users on average every day.

This exceeded all expectations and helped get members back playing, safely and responsibly - as a result, the App is now firmly entrenched as their preferred means of booking tee times and our preferred method of getting news to them.

I just wish we'd had it years ago.
Mike Saull - Chairman of Marketing & Membership, Shrewsbury Golf Club

About CourseMate Golf Club App

CourseMate keeps your members happy with clear club communications, centralisation of current systems and allows you to stay easily connected to them whilst still allowing you to market to visitors, grow your data base and increase revenues across the venue.

Your app will come with:

Fully designed to your club's image by our design studio
Centralisation of your bookings systems
Unlimited push notifications
Digital Scorecard, GPS Course Guides and Pro Tips (flyovers if available)
Free Live Scoring
Direct Access/Booking to all major online competition (HDID, Golf Genius, Handicap Master, Master Scoreboard, etc)
Food & Beverage section
Free promotion section to assist recover
All competitions and events set-up for the next 3 months

To assist clubs with recovery we have interest free installment plans to suit most club's budgets.

Check Out Some Of The Designs From Our Happy Clubs

Formby Golf Club
Featuring full branding throughout, personalised scorecards, Jonas member's login, BRS booking, club news feed, ibeacons for one-to-one communication
Education City Golf Club, Qatar
Featuring full branding throughout, multicourses, how-to-videos, Jonas members login, visitor booking for tee times, coaching and opens. Full sales & marketing suite.
Loch Lomond Golf Club
Featuring full branding throughout, bespoke member's login, Golf Genius bookings straight from the tournament diary, bookable social events, current F&B menus and club news
Costa Ballena Ocean Golf Club
Developed in Spanish for their members with full branding throughout, bespoke member's login, iMaster booking system tournament diary, social events and club news
Ladybank Golf Club, Scotland
Featuring branding throughout, BRS member's login and visitors BRS booking, Foremost pro bookings and vouchers, 59club's Golftell, F&B menus, club events and promotions.
Kayameya Dunes, Egypt
For the no.2 venue in Egypt, they had full design throughout, Master Scoreboard for members, tournament diary, social events, pricing and special sponsorship pages created.