Golf Clubs: Why A Website ISN’T enoughJune 18, 2018
59club team up with CourseMateAugust 30, 2018
How golf club mobile apps can transform a successful social media campaign
Done well, social media campaigns can raise awareness, generate new enquiries and bring golfers to your club. This can give your club the first step into making them members.
But how do you communicate and engage them after the first visit?
A) Schedule a call back (and hope you get them during office hours)
B) Add them to your monthly newsletter (providing you have their details, permission to use and have remembered to add them to your mailing list)
C) You hope that they will call you back or visit you again (after all you do have an amazing course and a great schedule of events, etc, they would be mad not to come back)
D) Leverage mobile technology to do it for you (no matter where they are you know their mobile will be close by)
Which did you choose?
Scheduling in a call is the very best to engage, inform and get feedback from both current and prospective members. Nothing can beat that personal touch. Unfortunately getting hold of them might prove a little tricky as when your team are at work, so are they!
Sending monthly emails can mean 30 days go by without hearing a word from you – if you have my email that is! As we all know, many clubs are not good at collecting emails, especially when they are busy, and now with GDPR this is going to become a lot harder for them to do so.
Letting them do the running – ie getting them to look you up on the web, call you back for more information or make them drop in and read the notice board/find a member of staff – just isn’t going to cut it, especially with potential new members and you also know it’s not exactly what you would call communicating or engaging.
Those choosing this option are sensibly letting our phones do the hard work – because apps like CourseMate’s Golf Club App solves the problem of connecting because it puts your club at their fingertips – right from the start.
And here’s why
For new and visiting golfers, having your course guide and location in the palm of their hands is just the very first step, enhancing their game with things like free GPS to the pin and flyovers to give them a feel for the course. It also allows both new and current members/visitors instant access to what is happening at your club with easy access to book rounds, lessons or even reserve a table at your restaurant.
Not to mention, this also puts them in the palm of your marketing team’s hands… with just a few taps, this smart option is an effective way to communicate events, offer promotions, fill up spaces in matches and much more.
No more waiting 30 days to speak with them, no more missed email addresses, no more answerphones or “sorry I can’t talk right now”. CourseMate captures their details and their interest right from the very start, allowing your club to build, engage and grow.
The figures speak for themselves
These are not just marketing words, the figures speak for themselves. Our CourseMate App comes with statistics to help every one of our member clubs grow, and this is what the statistics show:
Apps are great at connecting clubs and golfers together – therefore, if your club wants to solve the communication gap, increase engagement and improve revenues CourseMate could be answer you are looking for.