CourseMate Improves Staff Efficiencies
Ever had to send out a whole bunch of emails or spend hours phoning to let members/visitors know that the course is closed? With CourseMate, this could be a thing of the past.
As an operational tool, there are many ways CourseMate Golf Club App can aid your team from reception right through to the back office.
Below are some examples taken from our venues that shows why CourseMate is an excellent tool to help your team with their jobs, improve customer service and make your club additional revenue.
Rain or shine?
On any given day, one of the most import things a golfer needs to know is current course conditions, are there any temps or large societies groups out today?
Traditionally you/your team would send out an email and/or update the website and/or put out a Facebook post. But that doesn’t stop golfers phoning to see what is happening, meaning your team is tied up and they are repeating what they have already done.
Why do golfers do this?
Research has shown this is because that you are asking them to go and search for the information themselves… And why do that when we can give you a “quick” call? The beauty of CourseMate is that your daily update takes just seconds to do and your golfers can see the conditions instantly on their phones without having to search, so they don’t need to call.
However that is the simple day. What about those days when frost delays play or later in the day when heavy rain closes the course? And there’s the classic of fog; that one has a nasty habit of coming and going throughout the day opening and closing the course random.
Instead of having to phone everyone on your sheet, CourseMate comes with a very quick and simple notification system that allows you to give authority to any member of staff to send real time updates or, if preferred, you can even send it comfort of your own home. The system is so simple; you don’t even need be at a computer to send it.
Clubs have even used our system for safety reasons. There has been numerous push notifications sent out asking golfers to coming in due to an impending thunderstorm.
Reducing waiting time
Not all clubs have the luxury of large bank staff to handle enquires, bookings and adhoc queries that actually have nothing to do with them. Even those that do, in times of staff shortages or peak periods, queues can form and the staff are run off their feet whilst golfers get impatient and things can get skipped in the haste.
Which leads to a quick question: would you like to reduce the queues at reception or your team’s time spent answering the phone?
With the app’s ability to connect directly to your booking systems; be it tee bookings, restaurant reservations or even things like gym classes, CourseMate allows members to book in advance, reducing the need to phone in or spend lengths of time at the reception desk – they can simply check in (if needed) and then go and play!
For visitors, again direct bookings will reduce time at check-in, freeing up staff’s time and your club can collect every player’s details directly from the app. This means your club gets to grow its database efficiently as there’s no skipping over it due to the lack of time, or writing names/emails on scraps of paper that never make it to the computer.
For all those other enquiries, CourseMate comes with direct dial/email options throughout the app ensuring that golfers are sent straight through to the correct person and thereby saving time and frustration with both parties.
As you can imagine with just these few examples above, the benefit goes beyond your team. It can be directly translated into improvements of customer service and we all know happy golfers means loyalty, repeat play and increased spend per golfer.
Improving the bottom line
How long does it take you/your marketing manager/club pro to write a sales email? What is the open rate like? What about filling up last minute spaces – how do you take care of that?
CourseMate provides 100% targeted marketing and puts your message directly into the hands of your golfers without the need to spend hours on copy that may or may not get read.
Within a 6 month period more proactive clubs see 30-40k notifications actioned by their golfers
Its flexibility allows you to promote events that are happening later in the year, maximising visibility and booking time without having to write a ‘War and Peace’ essay; plus the ability for them to book or enquire directly with the correct person, thus removing all the time wasting calls to you when the app will put them through to the right place.
For last minute options it will take you just a few moments to send out and CourseMate’s advanced system will guide your golfers directly to where they need to call or book.
Many of our clubs have used the app to send out offers in real time, filling up those last minute tee times, last few F&B specials or event spaces left.
Some of the more forward minded team members have even used the weather to their advantage by send out notifications of new suitable stock (wet or warm weather gear/umbrellas) – a great way to make sales with minimum effort.
How will you use your CourseMate?
