CourseMate solves member multiple app frustrationOctober 23, 2020
Keep the connection going
Having a process in place that ensures a steady stream of new members and keeping hold of them will add security to your club for years to come.
Your members are the life blood, the beating heart of your golf club. Not only do they contribute financially but also serve as ambassadors, shouting proudly to their friends and family about their membership to a great golf club.
Your golf club is a collection of values, having been around for many years, developing strong bonds with its members and attracting people who want to be part of that strong club culture, people who want to be part of a proud golfing community.
Maintaining these values is key to increasing the strength of your club’s community.
Besides golf, your members may get involved in social activities at the club, after all, the best clubs are the ones that offer a place to meet new friends, socialise, and be treated as a friend as well as a teammate.
Club membership will diminish significantly if the social attraction is not maintained.
Developing a strong bond between your club and its members will bring something your club needs – financial security. Members give you this and without them and the consisent financial support they bring, your club would be unable to survive.
So, how can your golf club engage with your members, attract new ones and remain connected, especially in the current climate?
Pay attention to your members, communicate effectively with them, use your situation to your advantage – work on the value of your club, the social engagement and build on the community values that you have worked so hard to forge.
By harnessing the proven power of the technology that everybody has in their pocket – their smartphone, clubs have seen member uptake of over 80% and retention rates of over 75% with consistent user figures and improved communication and revenues.
From our many years of experience in the industry, we have seen that the CourseMate golf club app enables you to successfully communicate directly with your members, anytime, anywhere – lockdown or not!
Giving premium value to your members by keeping them well informed with “as-it-happens” push notifications that can inform of any new developments with your club, current government restrictions or even course status. To send a push notification to every member’s smartphone can take as little as two minutes to deploy and your important message will be read instantly. The ultimate bulletin board!
A further extension of this technology is enhanced by our Events and Promotion sections within the app, showcasing special offers, membership deals, club fixtures, tournaments, social events, meetings, latest news or anything your club chooses – send a push notification directly linked by tapping it and your members can go directly to that subject within the app, for further information.
Another fantastic way to give your members extra value is to include direct links to news, sponsors and videos (including club introductions, tutorials and management messages) which will further engage and help develop the community feel.
There are so many things that can be done with your own CourseMate golf club app, connecting with your members has never been easier.
Your members didn’t just join to play golf, they joined a club.
"As the club grows, we are looking forward to furthering to the great features the App already has, to provide a more personal experience and relevant information about our facilities”
Michael Braidwood, General Manager, Education City Golf Club
To find out more about how CourseMate can help your club fill out our quick contact form and we will be in touch soon.