Benefits of having a good app can be measured in number of different ways.
Some of it is less measurable items are like branding, prestige and reputation. Being able to provide golf members and visitors with a sleek app that serves a focal point for all things relating to your club enhances both clubs’ reputation and complete accessibility for the players (It has also been shown that having the app icon on their device increases your brand awareness at a more subconscious level).
Other benefits of good golf club apps include the interaction and involvement between the golfers and course owners in the form of tournaments and scorecards.With individual groups of friends playing together, the best apps can retain the data from the last game(s) and encourage repeat playing at the club with them having their own friendly competitions. And for those that are seeking simple self improvement, what better way to track your progress?
With tournaments, the better apps can beam live data as the round’s progress giving live scoring to other users and/or directly to the clubhouse screen, making it much more of an involved sport for all those involved.
Another great function of the better apps is that they can push notifications directly to the players phones letting them know of upcoming events and encourage greater participation.
Being able to encourage repeat play and greater involvement in tournaments and matches will, in turn, increase the revenue for club.
More direct ways that clubs benefit can benefit are:
- Advertising space/sponsorship
- Promotion of all upcoming events
- Direct booking of tees (or hotel accommodation)
- Special offers
- Food and beverage (a few apps send a message at the 18th to see if the golfers would like refreshments)
- Sales from the ProShop
