Taking Asia Pacific Golf Summit by Storm
November 22, 2017
Seven Deadly Sins of Clubs & Committees Parts 2 & 3
December 7, 2017Seven Deadly Sins of Clubs & Committees
Apps have taken GOLFERS by storm – no other sporting industry has so many different apps to choose from, no other industry has its participants use apps like the golf world. Which makes me wonder why the golf clubs and resorts are not being at the head of this curve?
Here is the first of the seven deadly sins that golf clubs are making when it comes to this new, powerful trend that has taken the world of golf by storm.
Here is the first of the seven deadly sins that golf clubs are making when it comes to this new, powerful trend that has taken the world of golf by storm.
Sin 1: Complacency
It strikes without warning… without mercy…. and can bring even the biggest golf club to their knees.
It doesn’t matter what size you are, how long you have been around or anything else. It cares only of the cold, hard reality that while you were satisfied with how things are going, a competitor was hungry and they took your business model and made it better, leaner, and more attractive to your consumer base.
Clubs who have not taken up technology as an aid to doing business, may happily survive these early years of smartphone advancement but now the grip is getting much firmer and being complacent to new technology may well end up destroying your club in the coming years.
Redemption:
Complacency is called “the silent killer”, which creeps upon businesses that are not being innovative. Golf is no exception; all leaders need to be planning 5 or 10 years ahead for the next generation of members and their requirements.
Technology is going to feature heavily therefore clubs need to be already implementing if they don’t want to be left out in the cold.
It doesn’t matter what size you are, how long you have been around or anything else. It cares only of the cold, hard reality that while you were satisfied with how things are going, a competitor was hungry and they took your business model and made it better, leaner, and more attractive to your consumer base.
Clubs who have not taken up technology as an aid to doing business, may happily survive these early years of smartphone advancement but now the grip is getting much firmer and being complacent to new technology may well end up destroying your club in the coming years.
Redemption:
Complacency is called “the silent killer”, which creeps upon businesses that are not being innovative. Golf is no exception; all leaders need to be planning 5 or 10 years ahead for the next generation of members and their requirements.
Technology is going to feature heavily therefore clubs need to be already implementing if they don’t want to be left out in the cold.
Now is the right time to engage in new technology and not let any of these seven deadly sins stand in your way. Apps can bring your club so much more and need not cost a fortune.
Using our experience of developing apps in the corporate world, we have applied our knowledge to create CourseMate.
CourseMate is for clubs that are looking to increase spend per golfer, enhance their members and visitors experience and provide a greater community vibe.
It has been built with business in mind, is visually appealing, intuitive and bespoke to your club. CourseMate also gives you full control over your content, promotions, events and all push notifications.
A quality app is never an accident and the right app for your club should not be missed.
Using our experience of developing apps in the corporate world, we have applied our knowledge to create CourseMate.
CourseMate is for clubs that are looking to increase spend per golfer, enhance their members and visitors experience and provide a greater community vibe.
It has been built with business in mind, is visually appealing, intuitive and bespoke to your club. CourseMate also gives you full control over your content, promotions, events and all push notifications.
A quality app is never an accident and the right app for your club should not be missed.
Get in touch to find out how CourseMate can help your club's bottom line and elevate your marketing potential to the next level!
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