Taking Asia Pacific Golf Summit by StormNovember 22, 2017
Seven Deadly Sins of Clubs & Committees Parts 2 & 3December 7, 2017
Here is the first of the seven deadly sins that golf clubs are making when it comes to this new, powerful trend that has taken the world of golf by storm.
Sin 1: Complacency
It doesn’t matter what size you are, how long you have been around or anything else. It cares only of the cold, hard reality that while you were satisfied with how things are going, a competitor was hungry and they took your business model and made it better, leaner, and more attractive to your consumer base.
Clubs who have not taken up technology as an aid to doing business, may happily survive these early years of smartphone advancement but now the grip is getting much firmer and being complacent to new technology may well end up destroying your club in the coming years.
Complacency is called “the silent killer”, which creeps upon businesses that are not being innovative. Golf is no exception; all leaders need to be planning 5 or 10 years ahead for the next generation of members and their requirements.
Technology is going to feature heavily therefore clubs need to be already implementing if they don’t want to be left out in the cold.
Using our experience of developing apps in the corporate world, we have applied our knowledge to create CourseMate.
CourseMate is for clubs that are looking to increase spend per golfer, enhance their members and visitors experience and provide a greater community vibe.
It has been built with business in mind, is visually appealing, intuitive and bespoke to your club. CourseMate also gives you full control over your content, promotions, events and all push notifications.
A quality app is never an accident and the right app for your club should not be missed.
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