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Don't Become Extinct...
Having infiltrated our lives like no other medium, these small portable devices are capable of many different tasks and have become completely indispensable to many. They are game changers, changing consumer behaviour and, as businesses, to thrive we must follow the new way of doing things.
With the rise of mobile commerce, which is already worth over $41 billion USD and is predicted to double over the next 5 years, reaching out and connecting with your consumers is imperative to the successful expansion of your business, whether you are a pro-shop, large retailer or golf club.
Reaching out to your prospects and customers can be done in a number of different ways and just like using both a website (which is excellent for finding new customers) and your own mobile app (which excels at repeat visits and purchases), utilising apps that are already out there and having your own custom app creates a far greater reach than using just one method alone.
Benefits of your own app
1) Data collection
Many apps have a onetime login that obtains, at the very minimum, the user’s name and email to aid all your sales and marketing in all other aspects of your business. This data is current and relevant. No more generic or false emails or advertising to people who have no interest in your club or outlet.
Use push notifications to invite them in. People like to feel included, invited and part of the process. Never dictate, enrol instead. Most people will find it hard to resist a simple, "Would you like to join us? We'd value you input." this can be used in a whole variety of ways from testing out a new set of drivers to an open day or the launch of a new simulator.
3) Increased sales
With 55% saying it is more convenient and 26% saying that it is easier to shop using an app over the website, your business can gain increased sales from the promotion of the pro-shop and other areas of your business. With its flexible nature you can easily showcase different areas of your business, for example, a golf club can promote the pro-shop, weddings, spa, etc, or just concentrate on the one area. The below illustration is taken from screen shots of a native app and an app using a web view (which is the same view as web browsing). You can clearly see the advantage of promoting and selling your services via your own app.
It is not just generic notifications to all users, apps have the ability to be able to send direct messages when your customer is the area. This is perfect for voucher schemes and for loyalty cards, enticing in the consumer in when they might have just walked past.
5) Know your stats
Just like Google, you can track all your pages on an app so you can see the users’ preferences and the app will go that one step further. Big retail businesses, like Tesco, are using the mobile’s ability to pin point where you are in their store. For you, this can translate in how many visits your customer makes to your premise or what areas of the store/club are being used most.
Finding out moreAny business savy club knows that choosing the right developer for their app is paramount. Afteral, it is an investment in a powerful sales and marketing tool, not to mention your reputation and potential earnings are at stake.
Golf2Win are digital specialists, designing apps exclusively for golf industry, bringing high end corporate design and functionality to this prestigious game.
View our promo video for just the tip of the iceberg of what we can create for your club.